This isn’t broadcast.
Twitter and Facebook are venues where social media happen — more like parties, not really “media” at all in the sense that television or radio are media.
Participation is itself the medium. It is not enough to come to the party and merely talk about oneself — that is the way of broadcast, not social media.
To be successful — I mean, to be influential — first of all, put on a party hat. (Stow the megaphone — it won’t be needed.)
Then — as at any party, casually — mingle. Engage with other participants, listen to what they have say, and respond; one must provoke — and respond to provocation, too.
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